Athletes wearing a Nike and Adidas sneakers

The company-sponsored teams and players of the high popularity to sell their products through their influence on the fans . Morningstar analyst Paul Swinand said , like the

events of the 2012 European Cup , football merchandise sales to about 5% of the increase .
Advisory body to PR Marketing in Germany , according to the 2012 global soccer merchandise sales of over 4 billion euros . About 38% estimated market share of Adidas , Nike,

while 36% followed by .
Adidas said that the 2012 European Cup to promote the sales of 2012 's football -related products will be more than 1.5 billion euros ( 1.87 billion U.S. dollars ) . Adidas

sponsored team of six European Cup : Defending champion Spain, Ukraine, Denmark, Germany , Greece and Russia .
Nike said annual sales of more than 20 billion U.S. dollars in 2011 fiscal year , $ 1.8 billion in revenue from the football product . Nike bets in the European Cup five teams ,

including Portugal, France, the Netherlands , Croatia and Poland .
, Andreas the Ullmann , SPORTs + MARKT is responsible for market information to estimate copy jersey of the 2012 European Cup is expected to sell 7 million , which alone can

guarantee at least 500 million euros ( $ 623 million ) in retail sales .
Ullmann said , Nike is trying to prove themselves to be " to encroach on the football field " global brand . However, he said that Adidas is the basis of a strong rival,

connections become even more powerful , which makes Nike than Adidas task is quite arduous .
"I think that Nike in football can do is continue to invest to build its football assets , telling the fans to Nike is going to long-term battle on the football field , in

addition to do nothing of the . This is not just a question of money it has a bearing on the enthusiasm of football , " Coventry University, Chadwick said.