Nike and Adidas : brand pitch of war

Portugal, wearing a red Nike shirt , Germany wearing Adidas white shirt , also shows that Nike, a large market share in the former dominates the Adidas football field away .
Adidas enter the football field since its inception in 1949 . Fortune in the 1960s , Nike reached the football market until 1994 . Nike in 1996 as the Brazilian national team

sponsors impressive on the football field .
Brazil sponsorship contract for Nike market share ( in football ) brand influence . This is also the logo of the Nike brand strategy , sports strategy and marketing , Professor

Simon Chadwick, at Coventry University in England said.
Headquartered in Oregon , Nike began a large marketing operations , and sponsored a series of high popularity of the star and the team , including the Portuguese striker C Luo .

Between Adidas and Nike recently a sponsorship deal with wars compete for Germany and France national team sponsorship deal .
Adidas managed to keep the home team 's contract , but the French team is Nike 's sponsorship amount moved, it was reported that Nike commitment to France to provide 300 million

euros ( 374 million U.S. dollars ) worth of sponsorship . Nike in 1996 and Brazil signed a sponsorship contract for £ 100 million .
As the world 's largest sports equipment brand , Nike has been to increase the investment on the football field , and enhance the brand 's international influence . According to

the data show that REPUCOM and SPORT + MARKT , sports research and consulting firm , has about two billion fans of football in the world , basketball, there are 1.2 billion fans

ranked second in the world .
The company-sponsored teams and players of the high popularity to sell their products through their influence on the fans . Morningstar analyst Paul Swinand said , like the

events of the 2012 European Cup , football merchandise sales to about 5% of the increase .
Advisory body to PR Marketing in Germany , according to the 2012 global soccer merchandise sales of over 4 billion euros . About 38% estimated market share of Adidas , Nike,

while 36% followed by .